The advent of technology has changed the world in many ways. Information and technology are intertwined and they have led to emerge huge changes such as social media.

People go through a social media to share their life style and favourites with other people in order to show them, who they are. Totally, people like to define themselves and be keep in touch with their friends wherever they are every time. It is obvious that social media has extreme impact in people’s life throughout the world.

  1. The effect of social media on politics

Social media play an important role in politics in all countries, even if using them was banned. Opposition side (left wing) try to illustrate a social issue through social media which is popular across the country. They effort to shape a social pressure to address a problem by discussing about it in the social media and accordingly, they receive people’s attention. For instance, conservatives attempt to save forests and decrease the greenhouse gases by making a report and spread it in the social media. Accordingly, some measures should be taken by politicians to solve the problems.

  1. The effect of social media on society

Research shows that, more than 80% of American has a face book account. They believe that social media can feed off their interactions among people, so that they use social media more and more. Some people think that they are able to create a mainstream and break an old one. Moreover, people issue that without social media, they may ignore social ills. Although criticism state that most of the people express their idea about a social concern just online and forget it in a short time, researchers claim that making a bold discussion in the real world can be a main result of considering it in social media.

  1. The effect of social media on commerce

Most of the companies use the social media to interact with their costumers to build a solid reputation over last decade. They give the consumer the best way of using and maintenance of their products and teach them how to receive after sales services. Research shows that, although some companies remove the share buttons from their websites, the conversations increased by around 12% about them. Generally, marketing managers use social media to expand their target markets and persuade them to buy and use their products.

  1. The effect of social media on the world work

Researches showed that more than 20% of workers have been identified and employed through the social networks. Some social networks, such as Linked-in help professional workers to show their experience and knowledge and make their personal brand among a other specialists.

  1. The effect of social media on training and development

Most of young people try to improve their skills about social media to become outstanding in the job interviews. They use social networks to improve their knowledge about their profession. It is obvious that social media has contributed to the increase in long-distance online learning.

  1. The effect of social media on personal relationships

People improve their relationships by find friends who are some similarities on the social media. Having online friends is a common world of these days. People develop their knowledge by chatting an online friend in other country and then share some private message such as, “happy birth day” and become best online friend.

writer: Dr. Mirkazemi

نوشته The real impact of social media اولین بار در Market Research in Iran | Marketing Consultant in Iran پدیدار شد.